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Recent research shows that 51% of B2B buyers start research with an AI chatbot instead of Google. Marketing teams now must track not just traditional search, but mentions and citations in AI‑generated answers. Answer‑Engine Optimization reshapes SEO: keyword focus is no longer enough; quality citations drive visibility. LinkedIn proves to be a powerful source of credibility, and turning data studies into public thought‑leadership content is becoming a powerful growth channel. Alternatives like Ahrefs Brand Radar let teams keep up.
