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Generative AI is reshaping digital marketing: tools like ChatGPT and DALL·E can produce personalized content in a fraction of a second. Brands now use conversational bots to generate copy, images, and even videos tailored to user behavior, boosting conversions by up to 30%. Meanwhile, social‑media platforms’ new BBDS algorithm evaluates the emotional impact of content, automatically adjusting delivery to maximize engagement and cut ad spend.
